New Heineken Advert – The Candidate

Heineken The Candidate

Heineken Just released a new advertisement titled ‘The Candidate’.  In this advert we see a selection of candidates applying for a job at Heineken. This is at first thought a very boring subject for an TV ad, however Heineken are able to take what is considered the most boring of things, that being job interviews, and turn it into an amazing video and advertisement. It is a creative and well planned interview and advertisement, and Heineken are deserving of a congratulations for the idea.

Reviewing the Heineken Advert:
Cinematography: 5/5

With the advert being over 3 minutes long you are continuously brought into the video with the multiple changes between on screen graphics and camera cuts. The camera also cuts and zooms in to the hilarious parts of the advert, such as the holding of the hands. Taking into consideration the subtly of the camera work it is a great cinematographic work. 5/5

Message: 5/5

Strictly speaking they don’t advertise one of their products, however what they do advertise is the Heineken brand. This is successfully portrayed throughout and just causes you to love the Heineken brand even more for it’s creativity and fun. 5/5

Pace: 4/5

Though the advert is over 3 minutes long, you are still able to watch the whole video because of wanting to know how the candidate story will end.  However it does feel as if it drags on a bit in the middle section and for that I give it a 4/5.

Sound: 4/5

The sound in the advert is well done, however the need for subtitles at certain points does distract from the video itself and for that I give it a 4/5.

Overall: 4.5/5


What about you?
What are your opinions about ‘The Candidate’ by Heineken? I’d love to see your feedback in the comments below.

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