Fosters just released a new advert featuring William and Ralph Foster. It is titled ‘Born in 1888’ and it shows the Foster pair giving Australia it’s first good beverage.
Review of the advert:
Filmed with plenty of close ups, to show the facial expressions and anticipation as the Foster’s beverage is about to be drank, you can clearly feel the anticipation yourself and dreaminess of a nice cold beverage on a hot Australian day. The cinematography deserves a high score for its use of close-ups to deliver the message that Foster’s is a good call. 5/5
It delivers what it needs to and much more. A cold beverage on a hot day. Perfect! With the steaming water and liquids that the advert cuts to, you end up dreaming to have that cold beverage for yourself. It is definitely a good call! 5/5
The pacing of the advert almost feels too long for what it’s trying to deliver. Although the messaging and cinematography is excellent, it almost feels as if the advert could be just a little shorter. 4/5
The music is suspenseful, the variation between sounds adds to the atmosphere and storyline; however for this to be perfect, the sounds at the end of the advert needed to be better blended in so as not to serve as a distraction from the messaging. 4/5
What about you?
What are your opinions about ‘Born in 1888’ by Fosters? I’d love to see your feedback in the comments below.