Twinings have just recently had their Everyday Tea Packaging designed by BrandOpus. As you can see the design has been simplified with a lot of the previous imaging and text being stripped to give a much more modern and sleek look improving the branding side of Twinings.
The packs use a yellow background and tea leaf pattern which looks to create a glowing effect. Brand Opus hope that this will establish the ‘everyday choice’ range whilst retaining recognisability by Twinings customers.
Hoping to convey the provenance of the tea, the back side of the pack includes text about the blend as well as the Twining MasterBlender’s Signature. The packaging designs are shown across the existing everyday range as well as across four new blends – Redbush, Green Tea, Echinacea, and Peppermint.
BrandOpus have been partners with Twinings for a while and have previously worked on projects for Twinings, including the Infusions and green tea ranges, last year in beginning and end 2012.