Published earlier this month, Philips released a new advertisement for their ‘Stick With Technology’. The advert challenges the fact that we have continued to manually brush our teeth even though technology has innovated over the past 500o years.
Philips are quoted saying, “Why, at a time when human beings have evolved to such high degrees of technological innovation, do we continue to scour our teeth with what is essentially a stick with bristles on it — a 5,000 year old technology that predates writing?”
The advert itself tells the story of the ‘Odyssey of the manual toothbrusher’ where we see a man brushing his teeth through the ages.
Reviewing the Philips Sonicare Advert:
The advert is very cleverly done with the man seemingly not moving from the spot, but just brushing his teeth as normal, while the whole time his attire and background are progressing through the ages – from the time of the cavemen to the present day. Even though it is essentially one camera shot, with all the movement and changing of clothes and styles the advert is very eye-catching and interesting to watch. 5/5
The message behind the advert is cleanly delivered and explained. It leaves you questioning why we stick with manual toothbrushes when we can switch to the more beneficial electric toothbrushes. Electric toothbrushes have been around for a long time, but the whole concept of advertising their brush in the sense of making you question why you aren’t advancing with technology when it comes to brushing your teeth is successfully delivered. 5/5
For a minute long advert about a toothbrush you would think it would feel long, but Philips have shown that through questioning the story of the Odyssey of the manual toothbrusher, that they can deliver an advert about a toothbrush and still make it interesting to watch. 5/5
The sound is well done when it comes to the voice over and background sounds, however in my opinion, although what you see is exciting, the background music track doesn’t particularly engage you into the advert and therefore I can only give it at best a 3/5.
What about you?
Do you use a toothbrush? Would you think about getting a Philips Sonicare? I’d love to see your feedback in the comments below.