Rolex has been voted the number one consumer brand in the UK for the second year running. They are closely followed by Apple who moved up from 18th to 2nd place, and by Microsoft who moved up to 3rd place.
In this years results, technology brands saw significant rises. In other categories, Coca-Cola won best Non-Alcholic drink, Kellogg’s won best Food-General, Whiskas took best Household-Pet Product.
In the business category Apple took first place followed by British Airways and Google. Microsoft took 8th place.
You can find the full 2013 list at Superbrands UK.
Compiled by the Centre for Brand Analysis, The Superbrands Survey asks over 2000 consumers to rank brands according to their quality, reliability, and distinction.
Since 1995, Superbrand have commissioned independent research to identify the UK’s strongest brands. Their annual league tables are based on the opinions of marketing experts, business professionals and thousands of British consumers.