In 2007 Nike released an advert for the new at the time TV spot for AF25 (Air Force 25 years), featuring its best basketball players.
It consisted of the following players: LeBron James, Rasheed Wallace, Jermaine Oneal, Kobe Bryant, Steve Nash, Chris Paul, Amare Stoudemire, Carmelo Anthony, Tony Parker and Shawn Marion.
Reviewing Nike AF25 Second Coming Advert:
With the cuts between the players walking and playing basketball it certainly does make for a good advert. However the darkness of the court they are playing on does let the advert down because you have to concentrate harder in order to see the advert properly. If it was just a little brighter it would make for a more enjoyable and easy to watch advert. 3/5
It sets out with what it achieves to do. That is, promote Nike Basketball. The messaging is definitely the strong point of the advert and for that I give it a 5/5.
The cuts between camera shots do feel as if they occur too quickly in some parts and the overall pace of the ad does feel slow when you begin to think of how basketball is a fast paced game. For it to be a truly great advert, they would have needed to show a faster paced and more energetic advert. Relying on just showing some of the best basketball players to make it a good advert isn’t good enough. The story, pace and camera work has to play a major role as well. For that I give the pace a 3/5.
The background music, though good, does not feel energetic and fast paced enough to really promote AF25 the Second Coming as you’d hope it would. Even though the song itself may be a good song for the purpose of the advert, if they just had it a little bit more upbeat it would have made for an excellent advert. 3/5
Just about a Success!
What about you?
Would you buy a pair of Air Forces? Do you already own some? I’d love to see your feedback in the comments below.