Project Google Glass Adverts

Project Google Glass Last year in April we saw the concept video release of Project Glass by Google. This Year they showed us how it feels through the actual glasses in one of their online ads.

Google have themselves stated, “Last year we showed Glass to the world for the first time – we jumped out of airships, crashed New York Fashion Week and even took a ride on the subway. It’s been an exhilarating journey so far and there’s a lot more to come, but we can’t go it alone. We’re developing new technology that is designed to be unobtrusive and liberating, and so far we’ve only scratched the surface of the true potential of Glass.”

Project Google Glass We can expect to see a lot of new exciting developments with the project in the coming year. In the U.S. they have just initiated a new campaign called ‘Seeking Glass Explorers’ whereby they are asking people to get involved with the project. They are “looking for bold, creative individuals who want to join [them] and be a part of shaping the future of Glass.”

The application entry for the U.S. ends on the today 27th February. #ifihadglass

With the project only really having scratched the potential it holds, we can expect some amazing things to come out of it.

Just to see how far they have already come I will also review the video they released in April 2012 and review it as an advert. I will then review the video they released last week which has already received 14 million views.

Reviewing Project Glass:
Cinematography:
5/5

Considering it is viewed from someone’s head, the shaking of the camera is acceptable, as you can’t expect the camera to remain perfectly smooth when moving up and down from walking. The on screen graphics though make the video very interesting to watch and really show off the sorts of ideas Google were researching at the time. The camera cuts during the journey also help to make the video fast paced enough and interesting. 5/5

Message: 5/5

The messaging of the video is clearly displayed and with the concept of the technology being interesting itself the messaging is clearly portrayed. 5/5

Pace: 4/5

The pace of the video is a bit slow towards the end but with the concept being what it is and it being a first person experience you can only expect that to be the case. That being said the pace is good because of the cuts during the journey from the camera. 4/5

Sound: 4/5

The background music from the ukulele is good for the video, however the concept video being about glasses doesn’t really explain if there would be headphones as part of the glasses and it does make you wonder if the concept becomes a bit too creative. On the other hand the sounds levels between the voice-overs and the music is good so I give it a 4/5.

Overall: 4.5/5

Success!

Following on from Project Glass you will we see in their recent video the kind of changes in layout and interface that they have already started to design. A lot of the key ideas of being able to tell the glasses to take a photo are still there and many more key ideas as well.

Reviewing How it Feels [through glass]:
Cinematography:
5/5

The cuts between the different views and uses of the glasses from different people are really interesting and really show off what the Google Glass can do. 5/5

Message: 5/5

Having progressed a long way form the concept idea back in April last year, you are genuinely seeing what you would see if you were wearing the glasses yourself and this makes them really interesting. I give the messaging 5/5.

Pace: 5/5

The pace of the video is just right and with all the different things going on you can really appreciate the glasses. 5/5

Sound: 5/5

The music track used in this video keeps up the pace of the video and helps to show of the interesting things the glasses can do. The sound level of the voice-overs is at a level at which it can be heard over the background track, but also at a level where it doesn’t distract from the video itself. Google have also cleverly made use of quieting the background track when the voice-overs are on and then making it loud again when they aren’t. For that I give it a 5/5

Overall: 5/5

Success!

You can follow Google Glass:

On Twitter: https://twitter.com/projectglass

On Google+: https://plus.google.com/+projectglass/posts

What about you?
What would you use the glasses for? What do you think of the design? I’d love to see your feedback in the comments below.

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