Old Spice in 2010 released some really creative and funny adverts which even saw a guy parodying the original ‘ Old Spice, The Man Your Man Could Smell Like’ advert. You can watch some of these adverts below, and then I’ll review them as a series of adverts. The star of the series of adverts I’ll be showing is Isaiah Mustafa, who rose to fame in 2010 because of these adverts. He’s and American actor and former NFL practice squad wide receiver.
The Man Your Man Could Smell Like:
Old Spice: ‘We’re not saying this body wash will make your man smell like a romantic millionaire jet fighter pilot, but we are insinuating it.’
Did You Know:
Old Spice: ‘Don’t smell like sunsets and baby powder. Smell like jet fighters and punching.’
Old Spice: ‘Should your man smell like an Old Spice Man?’
As you can tell from these adverts, Old Spice adverts are creative, funny and outright ridiculous with what actually goes on. And because of this they are memorable making them a very good set of adverts.
Reviewing the series of adverts:
The cuts and filming of these adverts is splendid. The changes between clothes and scenery is very smoothly done and because of the wackiness of the scenery changes I give it a 5/5
The point of the adverts is to promote their body wash and the first advert appeals to both men and women raising their brand awareness. 5/5
In general the pace of each of the adverts is good, however after a while the tediousness of constant monologues does make some of the adverts feel too long. 4/5
The sound of each of the adverts is at the right balance and draws you in to the monologues. 5/5
What about you?
Are you going to use Old Spice and smell like jet fighters and punching instead of sunsets and baby powder? I’d love to see your feedback in the comments below.