New Print Advert SORA: Save Fukishima animals

Today I’m bringing you a print advertisement campaign from Japan.

SORA: Save Fukishima Animals Dog

The Fukushima disaster certainly had a real impact on Japan. Not just on the people but also on the pets and animals in the area. The objective from Grey Tokyo is to raise awareness of the Fukushima voluntary group SORA. This voluntary group hopes to save many of the animals that were left behind, or abandoned, when the nuclear power plant disaster struck in 2011.

SORA: Save Fukishima Animals Cat

People are voluntarily trying to save the animals in the Fukushima areas affected by radiation, but they are struggling to fully maintain their activities due to a lack of manpower and donations. So by releasing this print ad they hope to raise awareness of their efforts.

SORA: Save Fukishima Animals Dog 2

All the animals in the prints are real Fukushima animals.

Credits for the print advert go to:
Advertising Agency: Grey Tokyo, Japan
Creative Director: Koichi Hosoya
Art Directors: Ryo Hasegawa, Takenori Aoki
Producer: Seiji Kato
Associate Art Director: Eriko Kumakura
Photographer: SORA
Designers: Nana Wakae, Ryo Hasegawa

Reviewing The Print Advert:

The messaging of the advert perfectly works in delivering the message that people have a choice to save animals, with the right choice being yes. It also highlights the group who is doing the saving and provides a link to their website. 5/5

Design: 4/5

The design of the poster is clean and clearly portrays its messaging purposes. However I would say that the images of the animals themselves could have been better taken, with better levelling balances. 4/5

Overall: 4.5/5


What about you?
What do you think of their print ads? I’d love to see your feedback in the comments below.

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