Back in 2009 Evian released a rather funny and surreal TV commercial where we see a bunch of babies dance on roller blades. This advert depicting babies proved such a hit that in 2011, 2 years later, they released an Inside Out campaign which featured a commercial as well as an online interactive campaign.
You can watch the advert below:
Evian Roller Babies:
Another funny campaign related video I found is this interview where they interview the roller baby dancers. It further brings to life the baby dancers back story.
Evian Roller Babies Interview:
Like I previously stated, in 2011 they released another baby related advert. Below I’ve provided the directors cut which is definitely worth a watch.
Evian Baby Inside:
Reviewing The Evian Roller Babies Advert:
The cinematography in this advert is fantastic. The CGI of dancing roller babies, though a little creepy if you ask me, is very well done and helps deliver a very good advert. 5/5
The messaging of the advert is good in terms of you can remember that the dancing roller babies have something to do with Evian. 5/5
The pace is very good however it feels too long to make it excellent. 4/5.
The sound makes the advert enjoyable and easy to watch. 5/5
What about you?
What do you think about dancing roller babies? I’d love to see your feedback in the comments below.