Back in June 2009 Dell released a superb advert featuring the hit 1958 song ‘Lollipop’ by the Chordettes. Dell rolled out the cute side of its stock with their TV commercial “Treats” and had the factory workers sing the ‘Lollipop’ song. The advert is colourful and we see the notebook computers being rolled out and packaged for the market in a scene which can be easily likened to Roald Dahl’s Charlie and the Chocolate Factory.
The Dell Lollipop Treats Advert:
The campaign was developed at Mother New York by creative directors Linus Karlsson and Paul Malmstrom, art director Mat Driscoll, copywriter Greg Hunter, and agency producer Emma Starzacher.
Post production was completed at The Mill, New York. Avi Oron was the editor at Bikini Edit.
A Behind The Scenes Look At The Advert:
You can also watch someones full rendition of the song using the Dell advert by clicking here.
Reviewing The Dell Lollipop Treats Advert:
The graphics for the advert is surreal and joyous to watch. Just like a scene out of Roald Dahl’s Charlie and the Chocolate factory, it is fun and creative and leaves you wanting to see more of the creation process of their notebooks. 5/5
The messaging of the advert is superb and shows the cute and fun side of Dell laptops. It is also memorable and featured across the world. 5/5
The pace of this advert is perfect. Within the 30 secs it leaves a memorable impression. 5/5.
The choice to use the song ‘Lollipop’ by the Chordettes is a great choice and makes the advert memorable. IT also makes it fun and upbeat to watch and brings to life the cinematography. 5/5
What about you?
What do you think about the Dell commercial? I’d love to see your feedback in the comments below.