Yesterday I brought you Müllers 2011 TV ad, and today I’ve decided to continue the Müller theme and bring you their 2010 advertisement where we see “Mary” the cow being giving the opportunity to gallop along a beach just like a horse. This advert featuring a cow was used to promote their Müller corner product and is fun and interesting to watch.
The idea behind this advert is very clever, and it tackles the issue of animal welfare in a light-hearted way as well delivering brand and product messaging. The message provided in the advert is that happy cows make better yoghurts, so in this advert we see “Mary” the cow – who stands for all of the Müller cows – realise her dream of “always wanting to be a horse” thanks to the help of the Müller team. The advert introduces “Mary” as if she is a person giving the consumer a personal bond with the animal. Although “Mary” is in fact just a cow, the audience ends up wanting her to be treated as a human in order to get the best possible yoghurt out of her. At the time of the release of the advert in 2010, the welfare of animals was, and still is, a big subject. In a light-hearted way, Müller assures us that they look after their cows. Müller have made a very affective advert in that it both sends a serious message, as well as promoting the Müller corner product.
Reviewing Müller Thank You Cows Advert:
The mixture between shots of the happy galloping cow, the woman eating the Müller corner and he close up shots of the yoghurt are very well done and make the yoghurt look appealing. However I would say that the woman needs to feature just that little bit more to make it perfect. 4/5
The dual messaging of the advert is superbly delivered and neither detracts from the other making it good advertising. You are both told that the yoghurt will be delicious and that Müller are looking after their cows. 5/5
The pace of the advert is very good and it is also eye-catching. I mean who wouldn’t want to see a cow gallop along a beach? 5/5
The mixture of the happy backing music and the happy cow sets the tone and the close up shots of the yoghurt makes the product look desirable and the backing track also helps to keep up the pace of the advert. 5/5
What about you?
What do you think about the advert? Would you ride a cow as if it were a horse? I’d love to see your feedback in the comments below.