Just last week, Renault released two viral adverts, to target both men and women individually, in order to promote their newly redesigned Clio. The advertisements feature unsuspecting men and women test-driving the new Clio, before being prompted to press a “Va Va Voom” button on the dashboard. The scene before them soon changes into a stereotypical French setting, which then comes complete with a set of beautiful women to entice the men drivers, and muscular handsome men to entice the women drivers.
The two adverts have together already attracted over three million views on YouTube since they were uploaded onto the site on Thursday March 28, 2013. The ad for guys has attracted over two million views.
When the drivers press the ‘Va Va Voom’ button, a couple suddenly kiss in the middle of the road before a Parisian backdrop. The drivers are then approached by actors offering roses and baguettes. Violinists begin playing in a front garden, and finally half-naked male and female models enter the scene and dance around the Clio.
Suddenly the scene is taken away to reveal a billboard with the tagline ‘Reignite your Va Va Voom’.
You can watch both the adverts below and see the reactions of the unsuspecting drivers:
Two Unsuspecting Guys:
Two Unsuspecting Girls:
Reviewing The Renault Clio Advert:
The cinematography is well done and craftily portrays the scenery and story of the viral advert. However perhaps more focus ins needed on the car rather than the bodies of the male and female models. 4/5
The messaging is simply portrayed and tells us that a Clio will reignite our “Va Va Voom.” 5/5
The pace of the advert is good and it’s enjoyable to watch. However perhaps more attention to the car itself is needed and less of the “models.” The abundant focus on these models does make the viral advert just that little bit too long. 4/5
The sound is well-balanced and makes the advert easy to listen to. 5/5
What about you?
What do you think about the advert? Which advert was pulled off better, the one for guys or the one for girls? I’d love to see your feedback in the comments below.