Recently a new watch advertisement from Titan came out. The TV commercial starts with a young woman, riding a scooter, entering a narrow alley. She then spots a young man in a car and “tags” her with him by adjoining watches – Titan watch to Titan watch. The advert follows on to show us a number of people tagging in this way.
A couple is shown painting together, friends are shown in a bar – out of whom two are tagged, a man is shown handcuffed to a bed with two watches tagged together and many other instances of tagging are shown. The TV ad ends with a voice over saying ‘Get Tagged by Titan’.
The advert was created by Ogilvy & Mather (Bangalore).
Reviewing Titan Advert:
The cinematography is pretty good in showing off the watches and the concept of tagging. With the various shots and closeups of the watches it really makes you want to buy one and ‘tag’ your friends. However there were instances in the video where the camera was not smooth, and this detracts from the overall viewing pleasure. Overall I give the cinematography a 4/5.
It would be correct to say that O&M is trying to grab the pulse of the youths by introducing the concept of tagging. Tagging yours friends is no doubt popular these days, thanks to social networking sites. The way that O&M used the product on this concept is commendable. The concept is fresh and creative in its own sense and is beautifully pictured in Madrid. What kind of impact will tagging have in real life scenarios as this is not at all practical thing we see or do generally? It would be interesting to see it happen in real life though. The messaging of selling the watches also works so I give this a 5/5.
The pace and flow of the advert is good and it delivers an interesting concept and message in just a minute. The advert is easy to watch and the camera cuts are at just the right places which brings to life the ‘tagging’ concept. 5/5
The background music works almost perfectly for the advert and makes it enjoyable to watch. The soundtrack they used seems to be reminiscent of any one of the songs produced by Lenka, and the singing style is very similar as well. Overall I give this a 4/5.
What about you?
What do you think of the tagging concept? Would you ‘tag’ your friends? I’d love to see your feedback in the comments below.