Dove Real Beauty Sketches Advert

Dove Real Beauty 1

Dove released a really empowering advert a couple of days ago as part of their overarching ‘Real Beauty’ campaign. The Dove Real Beauty Sketches ad is beautiful to watch and perfectly shows us how what we think of ourselves can be different to what other people see us. It really goes on to show that female beauty can come in all shapes and size.

Dove say that “Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful,” and to an extent this could be said to be true. Insecurities about the way we look, which plagues both men and women, are only made worse by mixed messages that we constantly receive from the media. These messages are mostly on how we should look and behave, and you need only to walk into a shop and have a look at the magazine section and see health and beauty magazines cluttering the shelves.

Dove Real Beauty 2

Dove continues to go on and say: “At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see.”

In the advert itself we see a man sketch the face of someone describing themselves, and then without even so much as a glimpse of this person, he then sketches out the description given to him by a stranger who had just met and chatted to the first person. It is really compelling in so much as how it brings to light that the way we perceive ourselves can be so different to the way others perceive us. We are made anxious about our looks when in reality there is nothing to be anxious about.

This perception that we have of ourselves is what Dove aims to change and challenge. They show this through the ad with help from a former forensic artist with the San Diego police. Of course the overall purpose of this challenge of perception is just a means of trying to convince people to change the way they look and feel through the use of Dove products, but even without this advertising purpose the advert is still wonderful to watch. It sends out a touching message to millions of women dealing with insecurities every day of their life. Even for men who may or may not admit their insecurities, this advert can leave a profound message.

Dove Real Beauty 3

You can watch the whole experience and more by going to Dove’s website:
http://dove.com/realbeautysketches

Or you can join the conversation on twitter by using:
#wearebeautiful

Dove’s additional message is: “And don’t forget: YOU are more beautiful than you think!”

Watch Dove Real Beauty Sketches:

Reviewing Dove Real Beauty Sketches:
Cinematography:
 5/5

The cinematography in this advert by Dove is superb in delivering the message that real beauty comes in all shapes and sizes. With the way it shows the sketching, to the descriptions, and the scene, it really brings to life the touching message they deliver. 5/5

Message: 2/5

As stated above, they deliver a beautiful and profound message. However the purpose for any advert should be to sell products and not messages and for me this is where the advert falls short. There is too little emphasis on Dove and with the strong message of beauty that is delivered, you are left without the complete sense of wanting to buy Dove products. The ad itself could very well have just been a profound message on beauty as it does not have that clear selling purpose. You could say that they are trying to sell the brand name, but even then, there is too little emphasis on Dove. So from a marketing perspective I can only give this a 2/5.

Pace: 4/5

The pace of the video is good for delivering the message of beauty, however as an advert it is perhaps too long and could lose the attention of viewers. 4/5

Sound: 5/5

The sound is very good and helps to strongly deliver the message. 5/5

Overall: 4/5

Success!

What about you?
What do you think about the message that Dove delivered? Does the advert make you want to buy Dove products? In a marketing perspective do you think it is a successful advert? I’d love to see your feedback in the comments below.

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