Print Advertisement BIC Stationary

Below are a bunch of interesting print adverts that I came across from BIC, the stationary company. The sketches on the different styles of paper are interesting to look at and have really interesting, if not strange, ideas from BIC. The advertisements are creative and eye-catching.

bic_idea_1Anti shark suits seem very interesting, if not very uncomfortable.


Eating pasta while taking a bath is questionable at best.


This is a rather depressing amusement park if we’re honest. Someone was not in a happy place when they created this.


That must be really inconvenient to take with you.


This would be quite interesting to see in real life!

Credits for the print advert go to:
Advertising Agency: Publicis, Spain
Executive Creative Director: Alexandre Okada
Creative Directors: Rafael Santamarina, Bitan Franco
Art Director / Illustration: Anthony Caseiro

Reviewing The Print Advert:
Message: 5/5

These print adverts from BIC are interesting to look at and funny as well. The messaging that BIC pens can be used to do anything, from sketching  to coming up with ideas is great and it helps to sell the stationary. 5/5

Design: 4/5

The design of each print advert is clean and humours which helps strengthen the messaging. However it does feel like something more is needed to really make these print adverts stand out more design wise. 4/5

Overall: 4.5/5


What about you?
What do you think of their print ads? I’d love to see your feedback in the comments below.

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One response to “Print Advertisement BIC Stationary

  1. Pingback: “This is such a Bic idea” | Compell...·

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