Back in March, a series of print adverts selling dog food came out in the Philippines. These ads are artistic and eye-catching with solid artwork used as a means of brand messaging. Check them out below and I suggest that you click on each image to see a much larger version to really see the artistic designs of these advertisements.
At a train station, Hachiko waited for his master to be back from work. He kept on even after the man’s death, rain or terrible snow, for 9 years until the faithful Akita waited his last.
This is just one of the many canine deeds when a man’s greatness falls short of a dog’s goodness. To painstakingly come out with a really good doggie meal is one small way of giving back.
An unwanted mongrel was looking for shelter.
A humble couple gave it a home. And the mangy dog they saved paid up. She used her own face to stop a motorcycle from crushing the couple’s little girl. Kabang recovered. Still the ever vigilant dog, all heart with only half a face.
Somehow, our product concept celebrates dog virtues that at times we find greater than what the best of us can give.
The Western Front saw fur and four legs in action. A wet nose saved an entire regiment from blinding gas attacks and German spies. Slobbering became the comfort of the wounded. In all 17 battles, Sergeant Stubby made front page during World War I.
Deserving no less than the Purple Heart, we can only honor courage not with K-rations but with sincerity, science and awe combined.
Credits for the print advert go to:
Advertising Agency: Grey, Makati City, Philippines
Chief Creative Officer / Executive Creative Director / Copywriter: Ompong Remigio
Creative Director: Mel Aguinaldo
Art Director / Illustrator: Peter Raphael Mutuc
Published: March 2013
Reviewing The Print Advert:
From a distance you can begin to decipher the messaging purpose of these print adverts by seeing that it has something to do with dogs and dog food. From a distance this is good because it immediately captures the brand topic. The closer you get, and once you begin to read the carefully constructed text you understand that it is to do with dog food. What is really clever about the messaging in the text is that through the use of a short but “sweet” story you are enticed into thinking that you should give dogs this supreme dog food as a way of saying thank you for what they have done. 5/5
The design of each print advert is superb. It is eye-catching and artistic and overflowing with creativity. From a distance it’s a sketch of a dog, but the closer you look at each print, the more you realise that the sketch is just a series of artistic sketches capturing the scenery of each story that is quoted on the print. These sketches are then crafted to make out a basic sketch of the dog and it is really well constructed and achieved. It’s ability to capture the attention of people is superb and helps to sell the product and drive home the brand messaging. 5/5
What about you?
What do you think of their print ads? Would you label these as art? I’d love to see your feedback in the comments below.