A brand new identity has been recently unveiled after the News Corporation chief executive Rupert Murdoch split the company’s businesses into two groups. The new logo and branding was developed by Gericke and Oberman and it conceived the name 21st Century Fox.
Pentagram says, ‘The 21st Century Fox logo features a pair of sweeping searchlights that suggest entertainment, broadcasting and limitless possibilities, within a circle shape inspired by a lens.
‘Iconic and distinctive, the symbol is accompanied by a wordmark set in strong, stacked lettering that is derived from the typographic pedestal of the Twentieth Century Fox logo and Fox Broadcasting’s wordmark.’
Under new arrangements, 21st Century Fox will serve as an umbrella company for Twentieth Century Fox and the rest of the group’s entertainment and media properties. These properties will continue to retain their already existing logos and names.
21st Century Fox will cover a global portfolio of cable and broadcasting networks including Fox, Fox News Channel, and production studios Twentieth Century Fox Television and Shine Group.
Rupert Murdoch, the chief executive of the new company, has said that: ‘21st Century Fox is a name that draws upon the rich creative heritage of our film studio, while also speaking to the innovation and dynamism that define all of our global media and entertainment businesses and will guide us into the future.’
You can watch a video of how the logo will appear on-screen below:
What about you?
What did you think of their new logo? I’d love to see your feedback in the comments below.