AMV BBDO and Foot Locker launch a new campaign to demonstrate Foot Locker’s unique passion for sneakers. This advert came out just recently this month and is fun and interesting to watch. Quoted under the YouTube video, the description of the advert is: ‘Our obsession with Sneakers means that occasionally we do some crazy things with our shoes. This time around, we wanted to mix our passion for sneakers with our passion for music….literally. We asked the question; can music be mixed using your feet instead of your hands?’
Advertising Agency: Abbott Mead Vickers BBDO, USA
Copywriter: Mike Sutherland
Art Director: Ant Nelson
Agency Planner: Annalisa Gentili
Agency Accounts: Philip Lloyd, Ben Hacker
TV Producer: Adam Walker
Media Agency: OMD Intl.
Media Planner: Francesca Hills
Production Company: Pretty Bird
Director: Marshmallow Laser Feast
Production Co. Producers: Margot Mars, Claire Luke
Post-production Company: The Mill
Audio Post-production: Factory
Watch the advert below:
Reviewing The Foot Locker Advert:
The camera work is very well done and shows off the sneakers and the dancers in their own right. 5/5
The messaging in this advert is great in that it is able to show us that you can buy some fantastic shoes at Foot Locker, and it does all this without a lot being said. By having break dancers step onto a mini stage it shows off style and most importantly stylish shoes. However at the same time it almost seems as if they are trying to sell the dancing stage, because of how that can provide you with an opportunity to be creative with music using your feet. Due to this, some of the brand messaging is lost so I give it a 4/5.
The pace of the advert is good and holds your attention, however the first dancer compared to the others is on the stage for too long which makes his section of the advert feel a little dragged out. 4/5
The sound is interesting and fun, however there are a few instances where the music seems out of sync with the steps of the dances moves which is a bit of a shame. 4/5
What about you?
What did you think of the dancing? I’d love to see your feedback in the comments below.