So Renault have just released another set of adverts trying to sell the Mégane. These ads have decided to use a cheeky and witty approach to selling their car. Without spoiling what the cheek in the TV ads are, watch them below:
Renault Mégane: Wife
Renault Mégane: Son
Renault Mégane: Friend
Advertising Agency: Publicis, Lisboa, Portugal
Creative Director: João Braga
Art Directors: Pedro Oliveira, Fabio Santos, Claudio EIji
Copywriters: João Braga, Ivo Machado, Tiago Caldeira, José Diogo
Agency Producer: Cristina Almeida
Producer: Francisco Saalfeld
Director: Pedro Varela
D.O.P: Ricardo Prates
Cameraman: Maria João Schrek
Editor: Pedro Ribeiro
Editing Company: Stopline
Music: Paul Dateh
Sound Design / Arrangement: João Rola / Dizplay
Post Production: Illusion
Published: May 2013
Reviewing The Renault Adverts:
The camera work is good. It’s clean. It’s sharp. But it is dull. It doesn’t bring any excitement towards the car, with the car being barely even shown in the advert, which just leads to poor messaging. The advert seems too reliant on being script lead when visuals are increasingly more important. Visuals that should show off the product or brand you are trying to sell without being lost in the story of the advert. 3/5
The messaging in this advert is lost in the wit. With the only brand messaging being that the car will go for 1700km when you need a really long drive, it fails to deliver any other messaging about why the car should be chosen over other similar vehicles. It can drive for a long time… -> Is that the only thing it can do? So how does it look? -> we are barely even shown this in the advert itself. More focus on the car is needed to make it better.
In their previous ‘va va voom’ advert, there were plenty of car shots and details of how the car feels when driving making it a great ad. These new ads fall short of good brand messaging. 3/5
The pace of these adverts is the redeeming points. It is short enough to deliver a message, albeit a lacking one, in just a few seconds. 4/5
The sound of the advert is lacking in being interesting and ends up just being plain to listen to. A better choice of soundtrack would make the advert much better to listen to. 3/5
Not such a great follow-up set of ads from Renault.
What about you?
What did you think of the ads? I’d love to see your feedback in the comments below.