Sauza Tequila released a great advert recently featuring a fireman teaching women how to mix margaritas for when they are at home.
Havas Worldwide had this to say about their Sauza Tequila campaign:
“Beam, Inc. wanted to boost brand awareness for Sauza Tequila. The challenge was to create a go-to-market strategy that would generate fair share growth and build the brand in a unique way, with a goal of 5% sales growth. Surveys determined that 30+-year-old women tend to consume more tequila in margaritas than men, so Havas Worldwide Chicago decided to market to women for at-home margarita drinking. The Creative Business Idea positioned Sauza as a tequila brand “for her”, offering women a solution for mixing great margaritas at home.
The primary creative work, “Girls Night In”, included a TV spot, banner ads, and additional videos. Fans could even “Call the Fireman” and get an automated voice message when dialing 1-855-55-SAUZA.
And when it hit YouTube, the campaign went absolutely viral. To date, “Girls Night In” has generated more than 5.3 million views as well as over 100,000,000 digital impressions, a monumental achievement for a “recipe” ad. The campaign has also achieved significant increases in key brand metrics such as brand awareness, favorability and purchase intent.“
You can watch one of their ad below:
Reviewing The Sauza Advert:
The camera work is very smooth and well done and makes the advert easy to watch. 5/5
The messaging in this advert is masterfully delivered in a smooth and enticing way. The craft of the speech where the story of the fireman is described at he same time as mixing in the recipe for a drink is superbly achieved in this advert and really helps to drive hoe the brand and product messaging. 5/5
The pace of the advert is the one factor where it slips from being a great advert. It begins to feel much too long once the recipe for a drink is being described and if it could end just a few seconds quicker it would be much better. 4/5
The sound of the music track and he actors voice is very well-balanced and you can easily understand the speech without the soundtrack taking charge over the advert. The soundtrack also helps o make he story of he advert much smoother ad seductive for women. 5/5
What about you?
What did you think of the ads? I’d love to see your feedback in the comments below.