Sharpie released three very interesting print adverts where they show a story but by using the two points of the pen, they show us a different/more complete picture to the story. The ads can be seen below. Click on each picture to see a larger version.
This advert shows us the tale of the Prince who spent his time in Las Vegas
The fake Moon Landing which is humorously directed by Stanley Kubrick.
The creation of the hugely popular social network, Facebook.
Advertising Agency: DRAFTFCB, Sao Paulo, Brazil
Creative Directors: Joanna Monteiro, Max Geraldo
Copywriter: Felipe Cirino
Art Directors: Manu Mazzaro, Felipe Petroni, Liliana Mafra
Photographer: Paulo Barros
Illustrator: Daniel Toni / Open The Door
Art Buyers: Tina Castro, Daniel Gonçalves
Account Director: Alec Cocchiaro
Account Supervisor: Stefano Pieroni
Advertiser’s Supervisor: Jessica Gonzalez
Reviewing The Print Adverts:
The brand messaging in these set of adverts is wonderfully delivered. Through the design of the ads, they are able to show us that by using a Sharpie pen you can capture the story you want to draw in two different ways. It also highlights the difference between the thicker tip and the thinner tip of the pen. 5/5
The design of the advert is very well constructed and highlights the benefits that you can gain from using a pen which has a thick and thin tip. The drawings are also easy to understand and present the story they want to depict in a humorous way. 5/5
What about you?
What do you think of their print ads? I’d love to see your feedback in the comments below.