Check out a fantastical imaginative advertisement by Fanta below. This new advert plays on the idea of making adults see the way children see things, which of course is creative and vibrant and imaginative.
The story of the TV ad shows the oncoming attack of a robot on a castle ruled by a Queen and inhabited by many different types of people and creatures. I can only assume they are trying to replicate how a child will assign his/her variety of toys different roles in castle defence.
You can watch the advert below:
Advertising Agency: Jung von Matt / Neue Elbe, Hamburg, Germany
Creative Director: Tobias Grimm
Art Director: Tim Hartwig
Agency Producer: Jannik Endemann
Copywriter: Christian Möhler
Directors: Alex & Steffen
Postproduction: Unexpected GmbH
Production Company: Tempomedia
Published: June 2013
Reviewing The Fanta Advert:
The graphics and cinematography is incredibly well done in the advert and makes it interesting to watch. It is vibrant and fast paced enough to bring the story along. Judging the advert solely on its graphics and cinematography it is a great advert. 5/5
Although the cinematography is great, the messaging of the advert and story of the advert leaves you wanting just that little bit more out of the advert to make it great. The adverts good points are that it is focused on selling Fanta with the multiple screen shots and reference to Fanta, so you aren’t left thinking what the advert was about. It also sells the idea that Fanta can bring out your creative side which makes the messaging even better. But again the story of the advert brings it down ever so slightly as it almost just feels over done and the character portrayals are just a little too silly, even if they are trying to imitate a child’s imagination. Especially when you consider how this advert seems to be targeted at adults, more so than children. 4/5
The pace of the advert feels just that little bit too long to make it perfect length, and if they’d just cut back a little bit in the imagination section of the advert it would be all the more better. 4/5
The sound is good, but it’s just not quite excellent. More flare is needed to bring out the creativity of this advert and make it all the more interesting. 4/5
What about you?
What did you think of the Fanta ad? When’s the last time you did something creative? I’d love to see your feedback in the comments below.