Check out these print adverts from Philips for their new audio docks. Through a combination of music and drink these ads hope to inspire you to buy the new docks. Check out the review below.
Philips Audio Dock Credits:
Advertising Agency: Looma, Kishinev, Moldova
Creative Director / Art Director: Sergey Prokopchuk
Account Manager: Samohvalova Xenia
Reviewing The Print Adverts:
These print ads attempt to deliver the message that you should tune into the right mood. Coffee for the morning waking up mood, wine for the evening relaxing mood, and I assume beer for the party mood, though I’m not to sure on that one. Not being sure what mood they want me to tune into leaves the messaging a little confused and it could do with clarification in the design. The messaging in the design itself is also lacking as it is only on close inspection that you would realise that there is a speaker in the drink and that the drink has something to do with music. 3/5
The design, although clean, is lacking anything substantive to show that they are trying to sell audio docks that would compliment your drink of choice. The speakers in the drink are too subtle at first glance and make you question the relevancy of it. Also when looking at the print ads as a whole, you notice that coffee is the odd one out of the drinks. Perhaps instead of coffee they should have a scotch, just to stay within the alcohol theme. Alternatively they could replace the wine or beer with a soft drink to make it a drinks theme. As it is now it just looks like a mashup of themes. 3/5
What about you?
What do you think of their print ads? I’d love to see your feedback in the comments below.