Check out these print adverts for a National Geographic Kids magazine. The ad was released in South Africa by FoxP2. What do you think of them? Comment below.
“The capital of Norway is Oslo!”
“i before e except after c!”
“The angle opposite the hypotenuse is always 90 degrees!”
National Geographic Kids Print Credits:
Advertising Agency: FoxP2, Cape Town, South Africa
Executive Creative Director / Creative Director: Justin Gomes
Art Director: Brendan Hoffmann
Copywriter: Kenneth van Reenen
Illustrator: Patrick Latimer
Reviewing The Print Adverts:
The message is simple and is delivered the way it intends to. School won’t teach you how to survive a bear attack, but the National Geographic for Kids will. The use of what you are taught in school as advice for what to do is humorous. However due to the design of the ad, the message is difficult to determine as it is difficult to read the small text. 4/5
The illustrations of these adverts is well done and interesting for children and adults alike to look at. However the kids are a little crudely drawn which distracts from the overall aesthetics of the advert. If the kids were drawn with a cartoon like quality – with appropriate body measurements, it would be a lot better. Also the text “School can’t teach them everything” is so small that it makes it difficult to read. This in turn means that understanding the message of the print ad is greatly hampered and potentially lost to those who do not want to spend their time trying to read that text. For this to be an excellent advert more emphasis and concentration on the design, size and layout of the text is needed. 3/5
What about you?
What do you think of their print ads? I’d love to see your feedback in the comments below.